Start Your Business of Custom Enamel Pins Today

Enamel pins have become a popular way to express personal style and creativity. Discover how to start your own enamel pin business and join designers and artists worldwide making great income with custom enamel pins.

William

2/8/20202 min read

a bird sitting on a branch of a tree
a bird sitting on a branch of a tree

If you've ever dreamed of turning your creativity into a business, starting an enamel pin business is one of the most exciting and profitable ways to do it. Enamel pins are small, affordable, collectible, and loved by artists, brands, and fans alike.

The best part? With the right strategy and a reliable enamel pin manufacturer, anyone can start. Here's your step-by-step guide to launching your own custom enamel pin business.

1. Decide on Your Niche

Before you design your pins, think about who you're creating for. Popular niches include:

  • Pop culture and fan art

  • Minimalist or aesthetic pins

  • Nature, pets, or wildlife themes

  • Funny quotes or memes

  • Music and band merchandise

A defined niche helps you build a recognizable brand and stand out in a competitive market.

2. Design Your Pins

Strong designs are the foundation of a successful enamel pin business. Bold artwork, clean lines, and limited colors usually translate best into pins.

Not a designer? No problem! You can hire an artist or work directly with a trusted manufacturer like CreatePins.com, who can take your sketch or idea and turn it into a production-ready design.

3. Choose the Right Enamel Pin Manufacturer

Finding a reliable production partner is the most important step. Your customers will notice the quality of your pins immediately—sharp details, smooth enamel, and durable plating matter.

That's why thousands of artists and small businesses choose CreatePins.com. We specialize in custom enamel pins of every style, including:

  • Soft enamel and hard enamel pins

  • Die-struck and 3D pins

  • Special finishes like glitter, glow-in-the-dark, and antique plating

With CreatePins.com, you get:
✅ Free artwork and unlimited revisions
✅ Low minimum order quantities (great for beginners!)
✅ Competitive pricing and worldwide shipping
✅ A friendly team that helps you from design to delivery

👉 Get started with your first enamel pin today at CreatePins.com.

4. Budget and Production Costs

Your cost per pin depends on:

  • Size and shape of the pin

  • Enamel type (soft vs. hard enamel)

  • Order quantity

  • Extra details (glitter, glow, epoxy, backstamp, packaging)

Tip: Start with 50–100 pins. This keeps your risk low while testing demand.

5. Build Your Brand and Online Store

Your pins need a home online. Many successful sellers use:

  • Etsy for handmade and artistic communities

  • Shopify for a branded online store

  • Instagram, TikTok, and Pinterest to showcase designs

Don’t forget packaging—custom backer cards with your logo can make your pins look premium and collectible.

6. Market and Sell Your Pins

Marketing is where your enamel pin business grows. Use strategies like:

  • Sharing behind-the-scenes design and production updates

  • Creating hype with limited editions or pre-orders

  • Partnering with influencers or pin collectors

  • Selling at conventions, pop-up shops, or craft fairs

The more your designs connect with your audience, the faster your business will grow.

7. Scale Your Business

Once your first pin sells out, expand your line. Many pin businesses eventually add custom keychains, patches, stickers, and other merch to increase revenue.

And since CreatePins.com offers more than just pins, you’ll always have a reliable partner to grow with.

Final Thoughts

Starting an enamel pin business is an amazing way to combine creativity and entrepreneurship. With unique designs, smart marketing, and the right enamel pin manufacturer, your small idea can turn into a thriving brand.

If you're ready to take the first step, partner with experts who care about your art and business success.

👉 Turn your ideas into high-quality enamel pins today with CreatePins.com.

We'll make it easy—from design to delivery.